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Conception [3/5]
Design Thinking
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Why, What, for Who

Good timing to introduce a key concept: DESIGN THINKING

EMPATHIZE & DEFINE will help us to nail a key deliverable: our PROJECT MANDATE.

To build our mandate, let's check the publisher brief and expectations.

Publisher Brief »

[OFFICIAL AGENCY BRIEF] Attention: GameJam developpers

LIME Publishing is launching a new Retro Gaming web platform with best of class entertainment.

To build the content offer, LIME is organizing a game jam.
They are offering a grant and a publishing deal for great casual retro games.
A key success factor is to understand the LIME audience.
LIME shared consumer insights, under Non Disclosure Agreement.

Methodology and conditions of the study:

OBSERVATION: Lime organized field trips to observe customers
FOCUS GROUP: Lime invited selected customers to a focus group
DATA ANALYTICS: Lime shared their platform's beta users' data
SURVEYS: Lime communicated several surveys' results

*By continuing, you are indicating that you accept the terms of the NDA (Non Disclosure Agreement).

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Conception / Mission [3/5] completed done

K6 built 4 insight cards to summarize the market research findings. Let's Have a look: